Openness and Clarity
We openly explain how platforms are reviewed, including criteria, processes, and any commercial connections. Our conclusions are not influenced by undisclosed arrangements.
Responsible Comparison Guidelines
A clear and open approach to reviewing and presenting digital platforms in a responsible manner.
Key Ethical Foundations
Objective Review Process
Each platform is assessed using the same set of measurable standards. Commercial factors do not affect how results are scored or presented.
User Safety Priority
Greater emphasis is placed on platforms that demonstrate strong security practices, transparent terms, and responsible participation tools.
How We Evaluate Platforms
Preliminary Checks
We confirm UK Gambling Commission authorisation, legal registration, and operational background. Services lacking valid approval are not reviewed further.
Technical Review
Our assessment covers security systems, software stability, device compatibility, and the quality of customer assistance through practical testing.
Offer Evaluation
Promotional conditions are reviewed for clarity, balance, and realistic usage terms. Offers with unclear or restrictive rules are rated lower.
User Insight Review
Feedback from multiple public sources and complaint handling trends are analysed to understand recurring user experiences.
Continued Responsibility
Our guidelines are reviewed on a regular basis to stay aligned with regulatory updates, market changes, and user expectations. We value feedback and remain committed to maintaining consistent and reliable comparison standards.